• A$100

• 17 designs

• 4 designers

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Graphic Design Brief

PROJECT: Michaelkeil.com Open for Inspection (OFI) directional signage

LAYOUT: Landscape

SIZE: 600 x 450mm

FINISH: Full colour print ready PDF (high res)

PROJECT CONTACT: Jo Keil – jo@michaelkeil.com or 0439 692 522

IMAGES: Michaelkeil.com logo, Michael’s portrait image

BRIEF:

Attached with this brief is the previous version of our current OFI directional signage. Our aim is to remove the A4 landscape white rectangle on the directional sign.

We are no longer going to use this section, which is where an insert would be placed with the property address and OFI time advertised.

Instead the new directional signage just requires the Michaelkeil.com horizontal coloured logo at the top of the signage, arrow pointing in the direction of the home open with the text HOME OPEN contained within the arrow.

The signage requires the rep profile image, along with their name and mobile telephone number.

At present we require x2 OFI directional signs for the following reps:

Michael Keil 0412 255 838
Brad Davison 0418 944 616

Attached to the email with this brief is the logo/brand guide containing our corporate colours, fonts and use of logos, which will assist with design. You will also find attached the rep profile images (Michael's is missing from attachements as the file size is 6.7MB which is too big to upload), and logos.

The outcome desire is a crisp and clean design, where the directional signage will stand out amongst its backdrop. It is the designer’s discretion to use the orange cross hatch, which was used in the previous artwork.

Both profile images will need to be deep etched. Please separate this cost in the quote along with providing within the quote the cost per signage template for each rep.

Target Market(s)

Property buyers passing by signage on the street, in cars

Industry/Entity Type

Real Estate Agent

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Font styles to use

Other font styles liked:

• PF Din font files attached with brief

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Company Logo, Mobile phone number for sales rep, sales rep profile image, directional arrow, text 'Home Open' & the end design needs to be printed double sided. Must use company colours which are contained in logo guide attached with brief. Must use font types specified and attached font files with this brief.

Should not have

• Blank rectangular A4 white space which was included in previous design

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Files

Download all files - 3.4 MB