• US$250

• 275 designs

• 119 designers

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Logo Design Brief

We need a logo design for a new software-as-a-service product based in Atlanta called Incognito. This app allows users to anonymously and privately submit questions to a presenter in a group setting. Some example use cases for this app are large classroom settings and town hall meetings in a work environment.

Users can simply text their questions to a 5-digit shortcode and the question will appear in an interface the professor or meeting leader has access to. This allows for a freer flow of communication, especially among those who are reluctant to speak in large groups or have questions they may be too embarrassed about to ask in an open setting.

We do not have a specific color palette in mind, but I want to avoid dark colors as the design should communicate anonymity without making users feel like their questions are bad or that they should feel bad for asking them.

Logo Text

Incognito

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Logo styles of interest

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Look and feel that is warm and inviting while still communicating privacy to the user.

Should not have

• Very dark color palette. Logo should not include a question mark as I don't want to communicate uncertainty to the users.