International design blog needs a logo design

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This customer received 91 logo designs from 32 designers. They chose this logo design from ONW as the winning design.
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Logo Design Brief
We need a logo designed for a new design blog coming out of Sydney, Australia. The blog is about all things that inspire me in life and design as a Mum of three lively boys. The design aesthetic is largely Scandinavian inspired, with hints of industrial and mid century thrown in as well. The company will also have an online interior styling component as well. The final design will be minimalist and simple. Colours may include black, white and/or pale grey, with a pop of something else as well potentially (favourite colours being pale pink, yellow, emerald green??). It needs to be timeless in design. It should communicate style, simplicity and a hint of playfulness.
Updates
Project Deadline Extended
Added Sunday, January 12, 2014
Target Market(s)
Largely women (mostly mothers) between 20 and 50 who are interested in design. Readers of interiors magazines.
Industry/Entity Type
Graphic Design
Logo Text
The little design corner
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.