Designing the logo for the nutritional company

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This customer received 261 logo designs from 119 designers. They chose this logo design from ArtSamurai as the winning design.
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Logo Design Brief
We need a logo that is going to be used in the nutrition & supplements industry. Our theme is: red & black. We have done some preliminary designs that the future designer could see what we were trying to accomplish.
The letter "M" needs to stand out and be in red color. Additionally, we are not looking for a boxy design. It needs to be:
1. aggressive
2. curvy etc
Target Market(s)
sports nutrition
Logo Text
MFIT
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- two tones: RED and BLACK
Should not have
- additional images, elements