Logo Design Project for a high end jewelry product for men

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This customer received 25 logo designs from 9 designers. They chose this logo design from briliana as the winning design.

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Logo Design Brief

I am looking to name a company and create a logo- for now I believe the name should be Lynx Noir (however other names being considered are Jobadi and Stux).

The product is a magnetic tie pin, much like the traditional tie pin, only that instead of damaging the tie the magnetic tie pin does not pierce a hole through the tie.

The magnets are super strong magnet and its something that may want to be conveyed in the name or not. The logo should resonate luxury.

The product in essence is a men's jewelry product and should cater to men (or women who purchase gifts for men) who are a bit into luxury- wear cufflinks, etc.

feeling/emotions/descriptions I wish to convey
elegant
luxury
men
distinctive
high end
chosen
courage
different
power
respect
status
noted
secure

Info Icon
Updates

Project Deadline Extended
Reason: trying to make the project easier by providing a name for the company In between three names Lynx Noire (or just Lynx) Jobadi Stux This is a men's jewelry product- please make the logo look or convey a high end product. Tx
Added Sunday, March 11, 2012

Note that a name has been selected-


Lynx Noir

Also there are picture files of the product so you can get a better idea.

Added Sunday, March 11, 2012

The project is now guaranteed payment
Added Tuesday, March 13, 2012

Target Market(s)

men in their 30-80's who are upper and upper middle class, into luxury. Say the men who shop at a saks 5th Ave and Barney's in NY

Industry/Entity Type

Jewelry

Logo Text

Lynx Noir


Logo styles of interest
Emblem Logo

Logo enclosed in a shape

Pictorial/Combination Logo

A real-world object (optional text)

Wordmark Logo

Word or name based logo (text only)


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • This is a luxury product and the logo should reflect this.
Nice to have
  • I believe a crest (such as the ivy league universities have) may work well for this product, but there are other design types that can work as well.
Should not have
  • it should not look feminine, it should not be overly loud or playful. I also believe it should not have too many colors.

Files
Download all files - 2.7 MB
JPG
Demo 2 Sunday, 11 March 2012 21:24:20
Sunday, March 11, 2012
JPG
Demo 5 Sunday, 11 March 2012 21:24:20
Sunday, March 11, 2012
JPG
Demo 6 Sunday, 11 March 2012 21:24:20
Sunday, March 11, 2012
JPG
Demo 8 Sunday, 11 March 2012 21:24:20
Sunday, March 11, 2012
Payments
1st place
US$300
Total
US$300

Project Deadline
24 Mar 2012 23:33:18 UTC
Language

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