Logo for startup Freelance Office

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This customer received 46 logo designs from 19 designers. They chose this logo design from heryagus84 as the winning design.
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Logo Design Brief
We are looking for a logo for a startup that helps freelancers with billing, getting paid on time, tax and knowledge/support. It should not look too playful, or cartoonish. It should communicate the following:
- Helpfulness
- Professionalism
- Integrity
Essentially our idea encompasses the following:
We help you to do your job better. We free you up to do the stuff you like and are best at. We help you make more money. We let you buy back your time to help you spend it doing the stuff you do best. Reduce your administrative headaches. Get more free time and less stress. Have a support network.
In essence we help professionals, tradesmen, artisans and small businesses do better work and help to focus on what they do best.
We have 2 working taglines we're playing with:
"Focus on what you do best"
"Do better work"
Our brand name is "Freelance Office" - domain name = freelanceoffice.ie
We're open to ideas on any imagery in the logo which could communicate the above.
Target Market(s)
freelance and smes
Logo Text
"Focus on what you do best" or "Do better work". Brand name "Freelance Office"
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- - Helpfulness
- - Professionalism
- - Integrity
Nice to have
- Brand name Freelance Office "Freelanceoffice.ie"
Should not have
- It should not look too playful, or cartoonish.