• A$150

• 36 designs

• 7 designers

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Label Design Brief

We need a product label design for a new product aimed at Irish ex-pats living abroad. The product is an authentic Irish Style Curry Sauce that you can make at home.

*IMPORTANT: Break the label design into 2 labels. One for the front with the main branding image. One for the back with directions, macros, etc.

Show the label superimposed on the tub (see uploaded image of tub)

The brand name of the company is 'Three Kings' and the logo can be a Celtic knot (Triquetra - see uploads)

The product is called 'Irish Curry Sauce'
The product tag-line is 'The Authentic Taste of Irish Takeaway'

Directions 'In a pan whisk approximately one heaped tablespoon of curry mix with 150ml to 200ml of cold water. Gradually heat the mixture until it starts to boil, then lower the heat and allow to simmer for another 2 to 3 minutes. Continue to whisk while the sauce simmers. The sauce can be added to cooked meat, fish, poultry, or served alone with rice, chips or used as a dip. The cooked sauce may be chilled and refrigerated for up to one week. The curry mix is suitable for vegans and vegetarians.'

Macros Per 100g of cooked sauce:
Energy: 311kj/70.5kcal
Fats: of which saturated 1.3g
Carbohydrates: 8.2 of which sugars 2.0g
Fibre: 0.9g
Protein: 1.1g
Salt: 1.8g

The back of the label should contain directions/ bar code, macros section, use by date, etc. (see uploads)

Font style: Asian Chinese with Celtic font, somewhere!!
Image style suggestions/IDEAS ONLY!!!
- Cartoon China man eating curry chips with Irish flag in his hand?
- Cartoon China man holding a forked chip dripping in curry sauce
- 'MADE IN IRELAND' flag
- Shamrock
- Celtic knots and bands

Target Market(s)

Irish ex-pats living away overseas from home

Industry/Entity Type

It Company

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Font styles to use

Other font styles liked:

• Celtic and Chinese Takeaway Style

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Cartoon mascot/style image.
• Label must be rectangle to fit tub - see uploaded images
• EShow label on tub (see uploaded images)

Nice to have

• See a plate of chips covered in curry sauce here... see uploads
• See a fork covered in sauce here..... see uploads

Should not have

• Text only - we need an image

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Files

Download all files - 3.0 MB