Roll-up for online BIM collaboration tool

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This customer received 12 poster designs from 3 designers. They chose this poster design from Svetlin Angelov as the winning design.
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Poster Design Brief
We need a roll-up design for a software company based in Norway. We develop innovative webtools for the construction industry. Our main product is "BIMsync" a tool to simplify the exchange an collaboration on BIM models (3D building information models) in everything from small home building projects to large scale projects like hospitals. We create software and stribe for openness and transparancy in eveything we do. We have years of excperience in building process and buildingSMART (buildingsmart.org). We know that despite the existance of advanced CAD/BIM software there is still lots of problems when different professions tires to collaborate in projects. This is where our tools will help. We adwanced tools that improves the quality of BIM but are amazingly simple to use. Our tools dont require professional software knowledge, they are cross platform (runs in a browser) and are buildt on open standards. Our main customers are building projects and project owners and our software is rented for as long as you need it. (SaaS)
Updates
Project Deadline Extended
Reason: We need one more day to make up our mind and to provide a better feedback on the designs received.
Added Tuesday, March 06, 2012
Target Market(s)
Professoional building owners, architects, engineers, contractors
Industry/Entity Type
Construction
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The company logo should have a central place on the rollup. The logo is the combination of C in Catenda (catenda.no) and the foot of a lizard ( Catenda is a type of lizard) We have attached a sketch where we use the five fingers of the foot to describe five main areas we're covering in a building process; "view" (to be able to look into the project, 2D, 3D model and information), "check" (to validate and fix errors), "connect" (to allow for seamless connection between actors and to external knowldge), "enrich" (to give users the possibility to add links, drawings, documents, pictures etc to the BIM), and "analyze" (to run simulations, analyzes, calculations on the BIM).
The design must be able to print on a roll-up (850mm x 2000mm). Preferable using vector graphics.
Most of the design must be on the upper part of the roll-up as the lower part might be hidden behind tables etc when used.
Nice to have
- We would like to have something to illustrate the words "view, check, connect, enrich,analyze" on the roll-up.
The roll-up does not have to look anything like the attached "sillymockup". It's just an idea.
If we could have a somehow "hand drawn" feel to it it would be nice, but not a requirement.