• A$120

• 15 designs

• 4 designers

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Packaging Design Brief

We need a logo and packaging design concept for a new brand of paper cat littler.

The product is a paper cat litter that utilises special technology to offer superior Odour and moisture absorption - making it more pleasant for customers to clean and have in their home.

It is also Biodegradable and made from Recycled Material so it is friendly to the environment and customers can feel good that they are making an ethical, responsible choice for their cat's litter.

The litter granules are also particularly appealing to cats.

Target Market(s)

Females 25-45 years, cat owners

Industry/Entity Type

Pet Care

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• - A concept for the Fresh'nDry logo
• - Product title in a large, prominent spot on the front "Paper"
• - Feel; clean, fresh, crisp, simple, inviting, anti-bacterial, sparkling, bright,
• - A close-up picture of the actual litter granules
• - A caricature of a cat OR a photo of a real cat.
• - image imposed on a 3D bag, example supplied. Can use alternative image if preferred.

Nice to have

• The ability for the design to be adapted to expand into crystal/clay littler once we introduce more products into the range.

Should not have

• anything to do with dogs
• feel to natural, holistic, earthy or dull.

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Files

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