Redesign of the Bluesail Group main logo
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This customer received 104 logo designs from 42 designers. They chose this logo design from hogan H as the winning design.
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Logo Design Brief
I'd like a logo redesign for my business Bluesail Group - Vacation Yachts & Sailing Academy. I'd like the logo to have the same colors and be integrated into the company name and font that currently exist. In other words, looking at the attached file I want to redesign only the graphic, keeping all the words and lettering. I'm open to further integrating the graphic into the words/lettering though. Colors must remain the same. Once the project is complete I need to have files with transparent background, white background, a file with only the graphic, and a file with the graphic and company name together. Files must be in a format I can use across all branding documents, website, business cards, etc.
Target Market(s)
35 - 65 year old males who like to sail or want to learn how to sail cruising yachts from 30 feet to 55 feet in length
Industry/Entity Type
Business
Logo Text
No text other than the wording that's already in the attached file.
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Character Logo
Logo with illustration or character
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- the same colors in the current draft in addition to the same wording/company name with font currently used. Open to multiple design options that vary from this however each design must include at least those required components.
- Bluesail Group font: Anton Regular
- Vacation Yachts & Sailing Academy: Helvetica Neue Bold
Nice to have
- Our motto is "Because you can..." so fee free to use this. You don't have to though, this is just an option.