Clothing Logo Design - Counterfeit Couture - Japanese Urban Anime Wolf

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This customer received 682 logo designs from 118 designers. They chose this logo design from ArtTank as the winning design.
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Logo Design Brief
Hey there guys,
Our clothing company is launching a new brand named 'counterfeit couture'. The brand will start as a mens 'smart casual/luxury' brand possibly incorporating urban elements down the line.
The Logo will be embroided and or stitched on button up shirts, cardigans, sweaters, hoodies, jackets, possibly ties and vests. It will be printed on acessories such as watches and sunglasses.
As with most fashion brands, T-Shirts with the logo will also be created.
We would like to compete with the main masculine luxury brands; CK, Burberry True Religion, Diesel, Armani Xchange, etc.
Currently we are looking for some Japanese artistic flair to be added to our design. This is either in the lines of a wolf, brush strokes, urban design, anime or any mix of advanced technology mixed with historic art.
Updates
We've decided to go with Counterfeit Couture and not Counterfeit Clothing. Just letting you guys know.
Added Sunday, March 04, 2012
Project Deadline Extended
Reason: Unfortunately we didn't find exactly what we we're after. So we've decided to change the concept in order to make it less abstract and more symbolism.
In order to make up for it, we'll add a couple hundred more (guaranteed) to the pot so that the winner ends up with a nice healthy reward.
I'll update the brief now. Best of luck all!
Added Sunday, March 11, 2012
We've recently received so many great designs - it's going to be hard to pick a winner. Keep them coming guys!
Added Thursday, March 15, 2012
Hey there all, we've received so many designs since we announced the wolf change and we've been very grateful. Unfortunately 95% of the designs submitted were all wolves copy + pasted off google images with counterfeit couture text added. As a result and with time running low, we've decided to expand the parameters of the logo contest. We want to stress the brush strokes and artistic elements of the logo - it is very important. We would now also like the logo to be of japanese influence as I believe the Japanese industry is very much the future trend setters in smart casual/urban apparel.
Added Saturday, March 17, 2012
Target Market(s)
17-30 Year old Males - Middle to upper class
Industry/Entity Type
Clothing
Logo Text
Counterfeit Couture
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Character Logo
Logo with illustration or character


Wordmark Logo
Word or name based logo (text only)


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- An artistic picture of a wolf's head and or body.
Artistic elements, preferably brush strokes, japanese style mixed with hip hop urban culture.
The word Counterfeit Couture or initials CC should be placed somewhere inside the logo, or beneath the logo. Possibly the wolf interacting with the text.
Note: Pictures are just ideas of logos we liked.
Nice to have
- The wolf made of brush strokes, to show some type of elegance/new school styling.
Some Japanese inspired designs.
Could potentially have some Japanese/American urban reference but we want to keep it primarily targetted towards adults.
Could be a melting pot of new trends mixed with ancient history.
Should not have
- No abstract designs.
No Plain text.
No over complicated designs - it needs to be printed on clothing.
A wolf was chosen as the symbol but unfortunately over 100 designs were simple wolves copied and pasted off google image search with 'counterfeit couture' pasted on top.