• US$360

• 85 designs

• 19 designers

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Stationery Design Brief

We need a stationery design for our 35-year-old company that is in the midst of attracting a younger (ages 25-45) target market, as well as retaining our core market (ages 46+).

We have an exciting company culture that spans both the professional & creative sides of the business, and we'd like our stationery design to reflect that.

About our Company:
Gramophone is one of the nation’s most respected & preeminent installer of: home theaters, media rooms, custom whole-house audio/video systems, smart home automation & control systems, and telecommunication & networking systems for homes and businesses. The company started out as an audiophile’s dream: a place where music could be heard through the best speakers and components, where the salesmen were as passionate as the customer, and where it was cool to be outside the mainstream. It was a place for people to go to learn about, discover, and explore cutting-edge technology. In a world without easy access to information, Gramophone was not only a retail store, but offered a wealth of information to consumers as well.

As access to information has become ubiquitous, so has acceptance of new technology. With this relatively major shift in the way in which consumers perceive technology, Gramophone has realized that it too must adjust. After working primarily with the Baby Boomer Generation for the past 34 years, the company realizes the need to target Gen X, Gen Y, and the Millennials in order to continue to provide the Baltimore Community with the best in consumer electronics and home technology.


Gramophone offers the following professional home services and products to enhance your home and life:

Home Theater, Game Room, & Media Room Design and Installation
High Performance Music Systems and Components
Home Automation and Control Systems
Whole-House Music Systems
Whole-House Lighting Control and Shading Systems
Home Networking and Computer Systems
In-House and On-Site Service Technicians
Free In-Home Consultations Available

Target Market(s)

Age Group (25 years - 45 years), 60% Male / 40% Female, Highly Educated, Household income $150,000+

Industry/Entity Type

Electronics

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The stationary must include the complete logo that we have attached.
  
  Address:
  4 West Aylesbury Road
  Timonium, MD 21093
  
  Phone:
  410-308-1650
  
  Fax:
  410-308-1631

Nice to have

• It would be nice to include the standard colors we use in our marketing materials.
  
  Pantone Colors:
  1235PC
  389PC
  292PC
  258PC
  
  Fonts We Like:
  Raleway Thin
  TeX Gyre Adventor
  Gotham
  Archer
  
  Design Style we like:
  www.gramophoneinteriors.com
  

Should not have

• Should not use our current website (www.gramophone.com) as any design inspiration for the stationary, as the site is being completely redone because it doesn't represent our brand image at all.

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Files

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