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Bess the Book Bus Logo Design
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This customer received 22 logo designs from 6 designers. They chose this logo design from Vicez as the winning design.
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US$200
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22 designs
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6 designers
Logo Design Brief
Bess the Book Bus is a mobile literacy outreach in Tampa, FL that focuses on getting books into the homes of underprivileged and underrepresented children and families. Bess works with Title 1 (low performing) schools as well as after care and youth programs to deliver enrichment programs and conduct book giveaways.
Bess also has a national component and travels across the United States providing its services to under served communities.
Bess is a 501 3c non-profit and is in need of a logo that will boost its visual identity to drive improved corporate sponsor participation and also serve as a visual identifier in public relations and media coverage.
The logo will be used across multiple media: online, printed material, t-shirts, banners, etc. We need to have a logo that is adaptable for use in full color, 4 color and black and white.
We would like to receive a logo that depicts the vibrancy of the Bus and the opportunity it provides for creativity, discovery and achievement to children aged 3 - 18. The motto for Bess is "Explore the World Cover to Cover".
To learn more about Bess and develop logo ideas visit her web site at www.bessthebookbus.org
Updates
Designers,
Added Tuesday, March 06, 2012
Industry/Entity Type
Non-Profit
Logo Text
Bess the Book Bus
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Need it to be a better version/vision of the existing logo (attached). Needs to be more professional to appeal to both prospective donors and kids.
Should not have
- We're pretty open minded but want to appeal to a corporate audience with the logo as our primary use is to build a brand image that they can identify and feel comfortable with. The book bus itself appeals to kids. The current logo is a little unrefined. ,We would like to avoid anything that looks too cartoonish or childish, but hope to maintain the current logo's playful appeal. It should strike a balance between the energy and hope the bus provides while catching the attention of the corporate environment.
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