• S$150

• 98 designs

• 41 designers

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Logo Design Brief

We need a logo design for a new product we are launching in the online education space.

The product is an online platform to assist students to collaborate and learn from each other following class instructions provided by a teacher.

The teaching methodology that the platform is based on is Team Based Learning (TBL) which enables people to follow a structured process to enhance student engagement and the quality of student or trainee learning.

At the heart of this is team collaboration for learning. This is based on the idea that we learn more when we are expose to our peers ideas and views.

In this process, a team of students are given a problem that they have to solve. Each of the students is able to provide a perspective and/or a possible solution. These individual solutions are discussed among the team which then as a group decide what are the better/best aspects of all proposed solution to come up with a group solution.

Here's an animation that explains how this works:

https://www.youtube.com/watch?v=VlsVKoikBjw

For further details on this particular pedagogy type, without getting to academic, take a look at the wikipedia entry for TBL:

https://en.wikipedia.org/wiki/Team-based_learning

As for the logo, we believe that it should communicate clearly that this is an education product that emphasis team collaboration for shared learning.

It is important to communicate that the result of the team collaboration is a team effort that favours everyone within the group and builds upon the suggestions and initiatives of each team member.

Attached you can see a series of images (note that these are only for illustration purposes and we do not hold the copyright of any of theM) that should give an idea of what we are to expect and should help as inspirational ideas

Target Market(s)

Universities and high schools

Industry/Entity Type

Education

Logo Text

"TBL" or alternatively "TBL Online"

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Logo styles of interest

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Font styles to use

Other font styles liked:

• "Helvetica Neue",Helvetica,Arial,sans-serif;

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The logo must highlight team collaboration and collaborative learning.
• Modern, jovial and dynamic

Nice to have

• Have a clear reference to learning and education
• Under the logo, if it fits, the words:
• "Team Based Learning"

Should not have

• It should not look old or static

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Files

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