• NZ$150

• 15 designs

• 9 designers

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Packaging Design Brief

We need a label designed for a new Rosé wine we are about to launch under the Josh Scott Endorsement. We really want a cool funky label for the 750mL transparent bottle, that shows off the beautiful colour of the rose in a fun way. However, we also want this to appeal to a male audience so we'd like a label that is a bit grungy. We've found an image that we'd really like to see on the label and we really like the name "Wild, Crazy, Love" for the product name. The must haves include: Josh Scott Logo (Brand guidelines attached), "2018 Central Otago Nouveau Rosé" on the front label, Wine info (as per template)

Target Market(s)

Millenial (over 20) fun loving wine drinkers who love Rosé.

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Font styles to use

Other font styles liked:

• Verveine

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• "Wild, Crazy, Love" for the product name. Josh Scott Logo (Brand guidelines attached). "2018 Central Otago Nouveau Rosé" on the front label, Wine info (as per template)

Nice to have

• options on a semi-transparent label so the colour of the rose shines through. Option for printing directly onto the bottle, not on a label.

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Files

Download all files - 5.7 MB