Cheshire Place Condominiums logo

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This customer received 80 logo designs from 21 designers. They chose this logo design from A 8 as the winning design.
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Logo Design Brief
We need a new logo for our condominium association. The logo will be used on letterhead occasionally, and on the website. But it is also used on signage, so needs to be something simple and easily readable at distance. We inherited the current logo... it was done nearly 20 years ago and we don't have any decent image files of it. We do want to stay with blue or blue and a dark grey, but would prefer to update the blue to something a little less "Miami Vice". Our buildings are very distinctly mid-century modern (think Frank Lloyd Wright, "Mad Men", or "Prairie Style") and we all feel that the current logo is much more Art Deco than mid-century. We would like something that evoques the idea of mid-century modern.
Logo Text
CP and/or Cheshire Place
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Other font styles liked:
- see the attached images (house numbers, not the current logo)
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- primarily dark blue or teal in color
- simple, easily readable at distance (for signage)
- general mid-century modern look and feel (although I don't know how to describe that that means)
Nice to have
- I uploaded many images that I feel convey the "mid-century modern" look and feel that we are looking for... I'm not necessarily expecting any of them to be incorporated into the design, just providing them as reference material.