Peer Village- One Classroom, Endless Perspectives.
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This customer received 75 logo designs from 24 designers. They chose this logo design from LynxGraphics as the winning design.
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Logo Design Brief
Tagline: One Classroom. Endless Perspectives.
We are buiIdling a center in Africa to allow kids to share live lessons with peers in UK and America in real time. This is the first of its kind and will ultimately attract students from around the world to use the website so they can access their peers around the world. The idea here to go 'beyond the bubble'. For developing countries, this means getting access to developed world partners and new perspectives. For America and Britain, it means getting insight into how key topics like climate change, women's rights or microfinance is interpreted from different countries and from people their own age only recently bridging the digital divide. Note: The first physical center will be called City Cottage (see attachment), but the website (and logo we need) will be Peer Village.
Target Market(s)
Teachers, students, tech savvy crowd
Logo Text
Peer Village (tagline in brief)
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Some refefrence directly or indirectly to either terms Peer or Village. The words do not have to appear but it may work better if they do.
Nice to have
- Clean, modern, aspirational, youthful. Very very basic logo idea attached to start the process
Should not have
- We do not want it to look like charity/eco feel.
- We do not want cliche of nodes connecting each other (google 'peer to peer' and see what we mean).