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Logo and typeface for a new range of jotters, journals, diaries etc. "Jottable"
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This customer received 184 logo designs from 59 designers. They chose this logo design from medi122 as the winning design.
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£110
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184 designs
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59 designers
Logo Design Brief
I need brand identity for a new range of stationery to be launched under our new trademark Jottable. I'd like a logo for the word "Jottable", and a complementary font that I can download to add the relevant detail onto the labels / covers for each product line. The product labels will use vivid two-tone colour schemes so the logo must be bold enough to be easily printable on a range of background colours, and possibly hot foiled in the future.
A modern take on mid-century style would be brilliant, something along the lines of vintage Coca Cola, American gas stations, railway / transport posters of the era would be perfect. I'd like the Jottable logo to have a hand-drawn / cursive feel to it, and a really cool font to go with it that is easy to read (happy to consider more than one suggestion for the font).
I have attached a very rough layout of how we plan to use the logo and font for the cover of a ring-bound house move planner.
The logo needs to be finished with no background, so it can be placed on different backgrounds and re-coloured if necessary.
Updates
Hi there - thanks for the design submissions so far. Please make sure any submissions include a suggested font to go with logo. Using the text 'helpful stationery' would be great.
Added Thursday, March 8, 2018
Target Market(s)
Slightly more female than male customer base, age 25+. A gender neutral design would be great.
Industry/Entity Type
Printing
Logo Text
Jottable
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A font / typeface recommendation to work alongside the logo. My initial thought for a strapline is 'helpful stationery by', to go alongside the word Jottable.
Nice to have
- Happy to consider some sort of basic underlining or accents, so long as it is bold and simple.
Should not have
- Nothing too fine or wispy for the logo, needs to be easily printable and potentially suitable for embossing / foiling in the future.
