• C$120

• 32 designs

• 18 designers

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Logo Design Brief

Our firm has been in business for 12 years and as such find that our logo has become aged, stale and not relevant to the times. Therefore, we are looking at having our construction management firm rebranded.

A list of words that best describe our firm, our culture and our vision:

Quality
Integrity
Peace of Mind
Authentic
Innovative
Resourceful
Excellence
Communication
Proactive
Leaders
Accountable
Collaboration
Relationship
Impact
Transparency
Organized
Visionary
Committed
Care
Service
Vigilant
Fair
Energetic
Safety

We pride ourselves on doing things proper. We are not like the masses. We are genuine when it comes to our committed to a successful project. We include the owner. We find that collaboration is one of the best means of execution. By that I don’t mean that the owner has a huge onus on project execution, it just means they have an integral part in the successful fruition of said project. By including them, we feel like the results are better and the relationships stronger – which leads to repeat business.

Another means by which we are differ from others are that we do not go out for pricing to the masses. We stick to the list of trusted trades we have assembled and worked with over the years. Most of which have been with us since day one. One can only achieve this level of relationship by being fair and keeping them profitable (safe and except mistakes they make which we hold them accountable for). Our level of customer service and commitment is shared with those same trades. Having been in the trenches together for so many years, it has become second nature for them as to how we (Centrecon Inc.) want things done. Part and parcel of our culture – we’ve ensured it has trickled onto our service providers as well. Doing so enables us to achieve better performance and accuracy, thus minimizing additional costs, mistakes or delays.

Occupied space renovations; these types of renovations are typically frowned upon by most and not successfully completed by many. We on the other hand have been blessed to have become very successful with them. In fact, we have a reputation as being known to deliver under strenuous circumstances.

All of our work is negotiated, construction management or design build. All three have similarities, the major one being that all project financials are essentially negotiated and not hard tendered. We moved to these means of acquiring work two years ago and we haven’t looked back since. Equally our work is either repeat business or referred. We have worked hard to earn our clients’ trust and respect and will continue to do so in order to ensure we always remain at the head of the pack. That said, we are not nor will we ever be complacent. We are leaders.

Lastly, our mission statement is: Centrecon Inc. is a leader in providing value-added construction services to our clients by creating a collaborative partnership with them throughout the construction process. Our pledge is to establish lasting relationships with our clients by exceeding their expectations and gaining their trust through exceptional performance.

I want a logo that defines our company to our clients and potential clients. Quality they can trust. And that quality comes in many ways - all of them listed or mentioned above.

Sincerely,

Gianluca Pascale
President

P.S. I have included a copy of an article that featured our firm as well as yours truly as well as our current logo in order to provide you with the most information possible for creative purposes.

P.P.S. I am not bent on seeing the "Inc." in the logo. We are recognized and know as Centrecon. The "Inc." is merely the legal name in which we've been incorporated.

Target Market(s)

Ultimate target markets are clients that appreciate the value of a construction firm that possesses all of the qualities listed in the project description. A client that looks beyond cost and is willing to look at the bigger picture. A client who values experience and reputation. A client who wants quality and integrity.

Industry/Entity Type

Construction Company

Logo Text

Centrecon

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• We are leaving this up to the Designer

Nice to have

• Platinum or Gold colours which inevitably reference our level of quality

Should not have

• We are leaving this up to the Designer

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Files

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