"European Quartz" seeks geometric, modern logo

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This customer received 89 logo designs from 36 designers. They chose this logo design from DoveFendi as the winning design.
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Logo Design Brief
We need a logo design for a new quartz countertop fabricator company called 'European Quartz' based in San Diego. In the world of kitchen countertops, engineered quartz is the newest trend, and quickly becoming the most popular material for kitchen counters, so we want to build a brand with a modern but sophisticated look.
Qualities of our quartz material include:
- Durability (incredible hardness)
- Natural beauty (93% quartz, a naturally-forming crystalline mineral)
- Hygienic (extremely safe for food preparation, etc)
- Eco-friendly (we're a US Green Building Council member, focusing on sustainability and recycling)
European Quartz will stand out among the many new low-cost Chinese quartz counter fabricators based on the quality and safety of its product, which exceeds already high European standards.
Industry/Entity Type
Sustainability
Logo Text
European Quartz
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Readable but distinctive text.
Nice to have
- The pictorial/graphic element could be geometric.
If a serif font is used, we prefer it be modern - a tasteful slab perhaps. Otherwise, stick to a distinctive sans-serif.
Should not have
- The design should not use too thin of typefaces, nor should the graphic/pictorial element have a bunch of super small elements - we'd like to be able to carve this onto stone.