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Platypus Instruments needs a catchy logo!
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This customer received 42 logo designs from 23 designers. They chose this logo design from AD-X as the winning design.
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A$220
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42 designs
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23 designers
Logo Design Brief
We are a new small business located in a comparatively rural area of Australia known for its native platypus wildlife population. We design precision electronic test equipment targeted at a range of consumers from the (hopefully) domestic market to the professional electrical trades-person/engineer. For these reasons, we have adopted the business name "Platypus Instruments".
We need a logo to splash around [no pun intended ;)] on the usual stationery: our letterhead, business cards web page etc, as well as on the front panels of our test equipment products.
Industry/Entity Type
Small Business
Logo Text
Platypus Instruments
Look and feel
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Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Although the printing processes of our front panel suppliers permit full-colour raster graphics (so we're not restricted to single colour line art), we're seeking a single design that can be used [practically] everywhere.
As such it would be nice if the logo lent itself to being scaled (within reasonable limits) to various sizes without loss of readability/impact - thus precluding tiny text, for example.
Nice to have
- We're entirely open to suggestion as to a logo, although we feel (read: have preconceived biases that exist in the absence of a compelling example to the contrary) it would be nice if:
1. It included a platypus (or at least a bit of one - ripples, a head, a beak etc etc :) since that's a pretty strong theme, and
2. The business name "Platypus Instruments" could be incorporated into the logo design (since we'd like to use our logo on business cards/packaging etc that require additional "identification").
(Of course, since it's an electronics engineer writing this project description - who by definition hasn't got an aesthetic bone in his body - I'm open to be convinced to nearly any artistic interpretation of our requirements... that's why we're here!)