Platypus Instruments needs a catchy logo!
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This customer received 42 logo designs from 23 designers. They chose this logo design from AD-X as the winning design.
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Logo Design Brief
We are a new small business located in a comparatively rural area of Australia known for its native platypus wildlife population. We design precision electronic test equipment targeted at a range of consumers from the (hopefully) domestic market to the professional electrical trades-person/engineer. For these reasons, we have adopted the business name "Platypus Instruments".
We need a logo to splash around [no pun intended ;)] on the usual stationery: our letterhead, business cards web page etc, as well as on the front panels of our test equipment products.
Industry/Entity Type
Small Business
Logo Text
Platypus Instruments
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Although the printing processes of our front panel suppliers permit full-colour raster graphics (so we're not restricted to single colour line art), we're seeking a single design that can be used [practically] everywhere.
As such it would be nice if the logo lent itself to being scaled (within reasonable limits) to various sizes without loss of readability/impact - thus precluding tiny text, for example.
Nice to have
- We're entirely open to suggestion as to a logo, although we feel (read: have preconceived biases that exist in the absence of a compelling example to the contrary) it would be nice if:
1. It included a platypus (or at least a bit of one - ripples, a head, a beak etc etc :) since that's a pretty strong theme, and
2. The business name "Platypus Instruments" could be incorporated into the logo design (since we'd like to use our logo on business cards/packaging etc that require additional "identification").
(Of course, since it's an electronics engineer writing this project description - who by definition hasn't got an aesthetic bone in his body - I'm open to be convinced to nearly any artistic interpretation of our requirements... that's why we're here!)