• NZ$120

• 35 designs

• 17 designers

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Logo Design Brief

Design a logo for NUKU ki te Puku™. Allow for sub-brand development as we develop products eg NUKU Ora. NUKU ki te Puku™ is a group of Māori Food and Beverage entrepreneurs and entities that was formed in 2014. Māori are the indigenous people of New Zealand. The purpose of NUKU ki te Puku™ is to engage Māori Food and Beverage companies across the value chain and connect them to the latest innovative thinking in nutrition, health and wellness both nationally and internationally.
Papatūānuku is the Māori name for Mother Earth - we are using the NUKU™ in short form of Papatūānuku. The word NUKU™ also conveys 'movement forward and collective-ness of movement'. PUKU is the Māori word for stomach. However, PUKU is also a modifier to illustrate 'intensity or action', i.e. Pukumahi is 'a committed person, a 'hard/smart worker'. The words 'ki te' simply convey towards or direction.
In this instance the wider meaning of NUKU ki te PUKU™ is to “care for”, and “be cared from” Mother Earth, a goodness and a commitment to smart ways to create human sustenance and wellness. Essentially meaning:
NUKU™ Everyday Good Nutrition for Human Wellness
NUKU™ Quality Nutrition for Healthier Futures

Target Market(s)

Consumers and business partners interested in the latest innovative thinking in nutrition, health and wellness products and concepts, inspired by authentic indigenous brands, stories and people.

Contact Information for Business Card

TBA

Logo Text

NUKU ki te Puku™

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Logo styles of interest

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• Connection to Mother Earth. Alignment to Māori values and world view. Conveys the concept of creating food an beverage and wellness from mother earth to tummies everywhere.