Express Aerospace Employment, an aviation recruiting specialist, needs a logo.

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This customer received 81 logo designs from 38 designers. They chose this logo design from shakuna as the winning design.
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Logo Design Brief
We need a new logo design to revamp our growth initiatives and spur a new energy with our clients. Our strength is in our ability to add real value to companies looking to add new employees. We target midsize charter jet companies that fly private jets, and other small passenger planes. We would like to see blue used most predominantly in our logo.
Target Market(s)
Aviation and aerospace companies in the new to mid growth phase looking for a better way to add employees to their existing workforce.
Industry/Entity Type
Aviation
Logo Text
Express Aerospace
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- It must have the appearance of flight or taking off or launching, it must incorporate the word express. It has to contain the original logo of the X from express. Must be a combination of blues, blacks, white. But mostly blue.
Nice to have
- A unique design that incorporates the X from express and gives it an obvious tie to the aviation industry.
Should not have
- no reds, yellows, greens, pinks, brown.