• C$150

• 80 designs

• 20 designers

---

Logo Design Brief

Need a logo for a new brand called A Danish Christmas. The brand will be about Christmas decor so the logo needs to clearly communicate Christmas but without being too tacky.

The products will be more artisan-styled products made of materials like wood, felt, cloth, cardboard, glass etc. like the opposite of cheap plastic Christmas decor.

In particular, the logo needs to communicate these values:
- Targeted mostly towards women
- Very tied into the Danish image of a happy fairy-tale land
- Warm and cozy
- Christmasy
- Joyous
- Stylish

Target Market(s)

US, Canada

Logo Text

A Danish Christmas

---

Logo styles of interest

---

Colors

Designer to choose colors to be used in the design.

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Christmas feel to it. Warm Christmas colours like red, green and gold.

Nice to have

• The logo is a story. Like a title of a book.

Should not have

• Cheap looking, religious connotations (no crosses, crucifixes, churces etc.)