Logo Design for innovative online portal renting high-end designer bags

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This customer received 98 logo designs from 35 designers. They chose this logo design from marius.b as the winning design.
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Logo Design Brief
I need a logo for the e-business I am currently founding. The core business is renting high end designer bags at a monthly flatrate, however the product range will be extended to other luxury articles like watches, accessoires and jewellery. The initial market is the German speaking region, but is planned to grow accross Europe so it is important to find a name & design which works in various languages.
A possible company name is "LUXESHARE - Have it. Love it. Share it." but I am very happy about other suggestions.
As the target group are fashion-affine people and the goods are very expensive high-quality products, the logo has to display exclusivitey, high quality, avant-garde and maybe even a tad of craziness.
Preferably the background of the logo should be easily adoptable accoriding to seasons or trends.
Target Market(s)
Fashionable women in German-speaking Region (afterwards all Europe). 22+ years, middle and above average class income
Industry/Entity Type
Fashion
Logo Text
LUXESHARE (optional: Have it. Love it. Share it.)
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The logo must transmit a feeling of exlusivety and maybe a bit sassy.
- It has to be easily spotted and suitable for profile pictures like on instagram and Facebook.
- It has to be able to be adopted on brochures, boxes, business bards, letters / invoices etc.
Nice to have
- Preferably, the logo should contain of lettering/writing which contains company name and an additional symbol.
- An idea would be if the symbol displayed a bag or something which relates to sharing and/or exchanging bags.
- Gold could also be added to the color scheme but is not a must.
Should not have
- The logo should not be girly, cheesy or playful.