Web Site Face Lift - ONLY 2 PAGES

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This customer received 19 web designs from 10 designers. They chose this web design from Kate Carlson as the winning design.
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Web Design Brief
(NOTE: reduced scope)
We are looking for a facelift for www.GOsustainably.com, to make it look more professional and polished.
We need a homepage & a second level page design, to be delivered as layered PhotoShop files.
Overall, we"re happy with the sky motif. But the look and feel is too home-made.
1. We need a re-designed homepage:www.gosustainably.com
2. Workshop details page:http://gosustainably.com/i2i_details.html
We"re looking for something conceptually creative, that takes into account the idea that "smart businesses profit fromsustainability."
Here are a couple examples of something we consider conceptually creative, yet fairly simple. (The content is entirely unrelated to ours: http://www.elemnopee.com/ also http://filmadaynyc.com/ )
Regarding the workshop details page (http://gosustainably.com/i2i_details.html ), we can collect images and quotes(such as the gym owner who appears on the details page near the bottom), which could be turned into a slide show. In other words, the mockup could have a place for a slide show & use the gym owner content as place holder.
The logo color needs to stay the same; but you may use any palette you like for the pages, that compliments the color. We think the white looks clean, but you"re welcome to trysomething else if you want.
We like the use of photographic images.
Updates
Thank you very much for the hard work and design suggestions. We went with the mockup that most polished version, which reflected our vision and clear usability.
Target Market(s)
Target Audiences
FOR THE "IDEA TO INCOME" WORKSHOP:
Entrepreneurs who have a business idea, but need (legal, financial and business development) advice on how to launch it and/or a push to actually get it started. Specifically:
1. Recent sustainability MBA grads
2. Other MBA grads
3. Those seeking to develop safety net, new idea, or realize dream
- New entrepreneurs
- Job Seekers
- People Currently Employed
- Stay At Home Parents
- Artists, etc.
FOR THE MAIN (GO-SUSTAINABLY) SITE
1. CEOs, CFOs, COOs, investor relations officers and/or sustainability advocates who want to increase profit and cut expenses by reducing their environmental footprint.
2. CEOs, CFOs, COOs, investor relations officers and/or sustainability advocates who care about future generations and the environment.
Industry/Entity Type
Consulting
Number of Pages Required
4 pages
Requirements
Must have
- We"d like the pages to feel clean, fresh, alive, inviting. They must exude competence and be unquestionably professional.
The "Idea to Income" workshop landing page and secondary page should be exciting, about launching one"s dreams.
The GOsustainably homepage concept should convey a message about smart businesses use sustainability to ensure their long-term success.
Nice to have
- THIS IS A NICE TO HAVE FOR THE WINNING DESIGNER:
We wish we could offer a much higher design award for this, but we"re just getting started. To incentivize you, and say thanks for the fantastic job the winning designer does, we will promote your design/development work to our workshop clients. They are new entrepreneurs who we will be advising, among other things, on how to get their web sites set up for their new businesses.
In regards to the last point,
- We will see approximately 20 entrepreneurs at each of our workshops; many will need their own Web sites built. If you"d like, we will show some of your sites in our presentation, and recommend your work based on our redesign/rebuild experience with you.
Should not have
- The pages should NOT feel granola, hippy or tree-hugger.Nor should they look gimmicky, get-rich-quick, cheap or sloppy.
Neither should be cluttered or tacky.THANK YOU!