• £80

• 79 designs

• 35 designers

---

Logo Design Brief

This is a new baby brand. It will be used for baby items including: muslin clothes, dribble bibs, sleeping bags, clothes but also for larger items such as nappy changing bags.

The design needs to be appealing to mothers, so not too “babyish” that they wouldn’t want to display the logo on their nappy changing bag. The logo will need to fit on labels of different sizes so should be easy to read. I’d like to to be a unisex logo with a feeling of being comforting yet fun.

I would like to receive ideas including:
- the full name of the brand
- only using initials
- plain without a picture logo
- with a picture logo

I’d like to see how different options work.

It’s a very competitive market so I want the brand to stand out in crowded place. It has to be something with strong appeal and desirability.

The price point is medium range -high quality products but an access price.

There is scope for ongoing design work for the best idea.

I look forward to seeing ideas!

Target Market(s)

Mothers, nanny’s, childcare providers, nursery’s, preschools

Industry/Entity Type

Baby

Logo Text

Bramble & Bea

---

Logo styles of interest

---

Colors

Designer to choose colors to be used in the design.

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• A distinctive logo to stand out in a very competive market.
• Colours should be complimentary and attractive but not too bold and brashly. It needs to reflect a high quality product that is available at an accessible market price- so not a cheap looking brand.
• As outlined in the project description it must be a logo that is flexible to use in different formats: clothing/fabric labels, marketing, social media, website, app etc.
• Happy to look at image/icon ideas too which go with the brand name.
• Open to different colour pallets but needs to be gender neutral and not too “girly” or “boyish” or “babyish”.
• I don’t mind looking at different font options.

Should not have

• A picture of a baby!!
• Tacky looking images or icons. The logo must be attractive.
• Not multiple colours. I am open to the colour choice but don’t want lots of different colours.