Adult Literacy Program - flyer to attract volunteers and students

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This customer received 61 flyer designs from 24 designers. They chose this flyer design from Dexter Solutions as the winning design.
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Flyer Design Brief
We want a flyer that is engaging, colorful, modern and will appeal to our primary audience of adults aged 40-60. We are trying to attract both prospective volunteers (typically age 50+, mostly women) and students (typically aged 40+).
The flyer should feature diverse people working together in pairs of two, reading or talking, with a workbook or some reading material in front of them.
Our organization trains tutors to work one-on-one with adults who are learning how to read. Most of our adult students are non-native speakers of English. Many are of Haitian or Hispanic origin, so we would like some people who represent that demographic.
The Flyer should represent reading, learning, literacy, knowledge, growth,
and opportunities.
Our students are learning to read so they can advance their job opportunities.
Target Market(s)
Adults aged 40-60, primarily women, retired, volunteers
Industry/Entity Type
Education
Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- - UPDATE: Should be designed as a TRI-FOLD brochure on 8.5 x 11 inch paper that will be folded into thirds.
- - Images of diverse people, women and men, who look Hispanic, Haitian and other nationalities as well as Caucasian.
- - Our logo on the front cover
Nice to have
- The sample flyer is very boring and dry! We are open to different ways of presenting the text.