• US$1000

• 813 designs

• 208 designers

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Logo Design Brief

NOTE: Please do not mockup your logos on to shirts, web, print, etc. We want only flat 1-2 color designs on dark backgrounds. Also Please do not submit the same design in different colors. Only submit your best work.

Name: Muscle & Strength
M&S

Muscle & Strength is a popular online retail marketplace and content portal whose primary market is males interested in sports nutrition and training / working out.

Likes:

Muscle Pharm - They nailed it, spot on. The MP iconic, simple and clean.
www.musclepharm.com
Optimum Nutrition - Good logo & icon www.optimumnutrition.com
Bodybuilding.com - Just introduced new B icon, looks good. www.bodybuilding.com

Colors:

Blue, black, white and silver/grey
Current Blue: #008CEC

We need you to find a look that’s always transferable - product, merchandise, signage, web, content, etc… Keep in mind product packaging for M&S line will have black substrate


Update:
I would love to see some designs that turn the M into 3 lines using a very clean modern style.

Target Market(s)

- Key Demographic - Everyday mainstream male, 18 - 35 years old, who’s training 3-4x week, trying to gain muscle or lose weight.
- General demographic - male and female, 18 - 50 years old
- Not hardcore bodybuilders more mens health fitness types.

Industry/Entity Type

Nutrition

Logo Text

Muscle & Strength or M&S

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Requirements

Should not have

• We don't want anything crazy - no wings, fire. Not too many colors, shades or shadows. M&S old logo had a barbell - it took up too much room therefore making M&S too small. Heavy focus on typography and shape.
  

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