I am launching a life coaching business*

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This customer received 248 logo designs from 86 designers. They chose this logo design from Xoy's Creation™ as the winning design.
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Logo Design Brief
First I need a logo.
SHIFT Life Coaching will be focused on coaching women and men over 45, who want to create a plan for living the second half of their lives with intention. Coaching as you might know, is the art/science of taking clients from where they are to where they want to be.
I’m certainly open and bought the larger package so I can look at different ideas. However, the branding should reflect my personality and as such should be clean, colorful, modern, warm, playful, powerful, and happy. I love the Rich Roll site and branding. www.richroll.com. As far as coaching websites, I’m drawn to www.andreaquinncoaching.com.
Updates
Thanks for all your work and creativity. A few thoughts:
1. I'm not drawn to the flowery designs as the branding needs to feel clean and modern. So, no need to repeat the human rising to the sky motif.
2. I do like a design element like the yin/yang and arrow.
3. Arrows should go sideways to connote a shift rather than up and down which connotes getting better or worse.
4. Purple and Orange is working well, but don't be afraid to suggest other colors, as long as they are not black or generally dark colors
Added Saturday, February 17, 2018
Target Market(s)
My target market is women in their 40’s and 50’s. However, the branding should not deter men in the same age group from wanting to explore our services.
Industry/Entity Type
Business
Logo Text
SHIFT Life Coaching
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Shift should be seperated from Life Coaching, so as not to appear that the name of the business is Shift Life