Flash Appointments needs a New Home page

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This customer received 34 web designs from 12 designers. They chose this web design from Themis as the winning design.
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Web Design Brief
We provide online appointment scheduling. There are many schedulers out there. Ours is unique because the scheduler is shown in one compact view that can be easily incorporated into the customer's website or Facebook page. Whether our customer is a solo hair-stylist or a large testing center with hundreds of testing seats at multiple locations, our customer still gets the same easy-to-use, one-page scheduling experience.
Our current home page, flashappointments.com, feels cluttered and outdated. We want something more modern and minimal.
Here are web pages we like:
designcrowd.com
wallmob.com
temper.io
We are not unhappy with the current logo or color scheme.
Need very clear call(s) to action (i.e. sign up for trial, schedule a demo).
Design needs to look good on devices of varying size.
Here are some ideas:
“Simple Online Scheduling” - Simple, compact design, easy-to-use & powerful, time-saving, chaos-taming, affordable, one page scheduling
“Stay in touch” - Basic email confirmations, reminders or targeted email notifications for follow-ups, no shows and more
“Multiple locations? No problem” - Schedule for multiple locations on one scheduler -
“Resource Pools” - Batting cages, clerks at the DMV, computers in a lab, pilates reformer machines
“Go Social” - Scheduling for Facebook and mobile devices
“Visual Reporting” - Reports
“Trusted” - Testimonials, reliable since 2005, etc.
List of industries (with links to industry-specific pages)
Ultimately want to redevelop the full site.
Updates
The status of this project has been changed to non-refundable.
Added Thursday, December 05, 2013
Project Deadline Extended
Reason: Please do not submit any new designs. We are now just wrapping up polling and discussing details. Thank you to all designers who have submitted. We feel lucky to get to chose from many great designs.
Added Friday, December 13, 2013
Target Market(s)
Audience is very broad including solo entrepreneurs (massage therapist, accountants, lawyers), educational institutions (elementary schools, university departments, advisers, testing centers), health care providers and screening services, to government.
Industry/Entity Type
Online
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Call(s) to action, i.e. sign up for trial, schedule a demo.
- Look good on devices of different sizes.