• US$150

• 193 designs

• 76 designers

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Logo Design Brief

Need to develop branding and logo for a new startup, Purilan Technology, Inc.
Purilan manufactures home/kitchen water purification and customization systems. We are driven by the vision to change the world through water, and aim to challenge the way consumers think about how they drink their water and what it means to them. We fill focus on providing the best water possible, while reducing the environmental burden of plastic bottles.

Purilan is the logo, "Reimagine Water" is the tagline, to be used globally (predominantly in the US and India). Should communicate a sustainable, eco friendly vibe while being clean, with a tech edge.

Winning designers will be seriously considered for all Purilan's future graphic design/branding work.

Attached are several design concepts of the system, including our gravity based entry level system

Target Market(s)

Middle/Upper Middle Class, Health Conscious, Environmentally Conscious, Early Adopters, Tech Savvy

Industry/Entity Type

Home Appliance

Logo Text

Purilan, Reimagine Water

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Logo styles of interest

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Logo, company name "Purilan", tagline "Reimagine Water"
• Should be bold, using only 2 colors (Blue, Green). Avoid to many shades of colors.
• Must have an abstract, unique, recognizable symbol. This symbol will be used independently in certain branding situations.

Nice to have

• I love the color blue used in Nespresso's Odacio. I would like to incorporate this color, or shade of this color (with an appropriate sliver of green I think).

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Files

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