Double-sided A4 flyer with all text content determined - for Mortgage Broker

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This customer received 34 flyer designs from 12 designers. They chose this flyer design from Taya Bright as the winning design.
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Flyer Design Brief
Create a professional design using the content and direction as detailed in the content brief document attached. Match our business image, following design cues from our website www.bfgfinance.com.au, while seeking to create an image that is professional, corporate and trustworthy. We expect that will mean using toned down shades of our two brand colours.
Requires a judicious choice of photography and creative layout to accommodate many small chunks of text.
Refer to the brief for directions on desirable photography.
We are looking to create a feeling of calm, free of stress. Accordingly a photo communicating the feelings of relaxation, calm, stress free, enjoying being at ‘home’.
Ideally a photo showing a couple relaxing with a glass of wine in a backyard, with or without faces. Perhaps just legs and feet stretched out lounging, with wine and food. Or perhaps a relaxed party/lunch with guests in the backyard.
Updates
Went on vacation/holiday
Target Market(s)
30-50 year old home buyers and investors
Industry/Entity Type
Mortgage Brokerage
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must have just the right photo as outlined in the content brief document attached to this job.
- Must look corporate, substantial, trustworthy. Design style that tends to be more commonly used in the USA market is not desirable here.
- Must use our brand identity purple and green colours as per our logo, however as these are quite bold colours we would like to see toned down shades of these colours used to good effect.
- Preference to use fonts that are used on our website - for brand consistency.
Nice to have
- Refer to content brief attached.
Should not have
- Refer to content brief attached.