• €110

• 127 designs

• 31 designers

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Logo Design Brief

TheTreehouse.Shop Tagline: Quality Treehouse Hardware About the project: My name is Vitus, I'm a professional treehouse builder from Germany. I just lauched "thetreehouse.shop" - Europe's first online store for professional treehouse equipment - MAIN POINT IS THE TECHNICAL ATTACHMENT FROM TREEHOUSE TO THE TREE; in future we want to offer other stuff like hammocks and lifestyle products. Furthermore we present unique know-how about treehouse building. Competitors: Not many competitors, most serious is "Pete Nelson Treehouse Shop" concerning design (https://store.beinatree.com/). I'd LOVE MY LOGO for a little something special, that sticks out of the classic "tree house green" designs: something simple and easy to remember, something that you could print! Thank you very much and enjoy logoing !!! I'm looking forward to working on your ideas and designs! Yours Vitus

Target Market(s)

Our Customers: 1. 99% Male DIY (guy with children that want the treehouse badly and wife, friends at neighbors that he has to convince: "ok, it's not necessary, it's expensive but i want it so badly !!! ) All in all he wants his childhood dream, he wants to impress others with his building skills and craziness. Concerning our product, he wants SECURITY, TRUST, PROFESSIONALITY! 2. Professional treehouse builders that already know the product. They compare it to competitors. They want the best working solution. Closer description of customer: • Age 20 - 45 (some retired guys) • Adult, youthful, active, open-minded, positive, creative, haptic person • Nature lover, adventurer, woodworker, rational numeric type • Individualist, loves good community • Free time: outdoor sports, nature, building projects (house, garden, kids, pets) • Is open to organic food, healthy living, reading, music, bonfire Where does he spend his money? Outdoor Activities, Sports, Workshop Tools, Quality Products, Quality Food, Technology, Family, Travel, manufactured products

Industry/Entity Type

Building Product

Contact Information for Business Card

TheTreehouse.Shop
Europe’s specialist for quality treehouse hardware
Vitus Wahlländer
chief executive officer

info@thetreehouse.shop
thetreehouse.shop

Dürnbachstrasse 16a
83727 / Schliersee
Deutschland

+49 17664727628

Logo Text

The Treehouse Shop - Quality Treehouse Hardware

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• My aim: Have a timeless identity / logo / design that suggests SAFETY, STABILITY and PROFESSIONALITY within nature! Identity / Logo / Design: 1. Has to please customer emotionally, optically and verbally 2. Brand / Product = QUALITY, TRUST, SAFETY, STABILITY, BALANCE, TECHNOLOGY, STRUCTURE 3. General identity impression: Nature, manufacture, freedom above earth, family & friends, fun

Nice to have

• • Compared to Pete Nelson's Treehouse Shop, it should be a bit more scientific and serious. • I'm not selling treehouses, but in first place QUALITY RELIABLE HARDWARE, the CONNECTION • In future i'd love to develop more designs (t-shirts, giveaways, stickers, ...)  the logo should be compatible with this, small printable and still recognizable a little more naturelike, woody, emotional, so the logo itself does not necessarily have to deliver these emotions. You can decide what the "dot" website is thetreehouse.shop is displayed in the logo or not. You can choose the color (s). I uploaded some other logos which I like, as a guideline.

Should not have

• Please no "trendy hipster" logos! Tree is all green like it is! Tree House is OK but please very abstract (for example like Air B'n'B style).

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Files

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