Create a logo for financial blog and podcast
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This customer received 91 logo designs from 26 designers. They chose this logo design from concepts as the winning design.
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Logo Design Brief
Compound your Wisdom is a blog and podcast. This is financial blog that is targeted at couples with families. I need a logo that says that i am going to learn, enjoy and be delighted by reading the blog or listening to the podcast.
Want the logo to highlight our values that everything compounds, we communicate, we collaborate, we delight and enjoy life.
you can hear the existing podcast at www.eonfg.com.au/podcast. The blog is new and will be introduced as part of the re-branding.
Happy to answer questions or provide more insight.
The files I have uploaded are a photos of myself, the color pallet for my company logo, the existing podcast logo and a copy of my signature. You do not have to use any of these or you can use any combination.
I want you to use your creative expertise to design the logo.
Target Market(s)
couples aged 35 - 55 with families
Industry/Entity Type
Financial Planning
Logo Text
Compound your Wisdom
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Character Logo
Logo with illustration or character
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- It must have the name Compound your Wisdom.
- I am open to other suggestions. The blog & podcast is created by me, so could have my name Mark Wenzel - could be something like Compound your Wisdom with Mark Wenzel or similar? You could use a photo or image of me?
- My company colors are Orange & Green - open to using those or new colors.
- The Compound is an important concept. Compounding in finance is that overtime your investments grow on themselves. It would be great if this concept was incorporated into the logo.
- Wisdom highlights that the reader or listener will learn something about finance / financial planning / retirement savings. It would be great if this could be incorporated into the logo.
Nice to have
- As a podcast & blog you could incorporate a pen & microphone?
- Open to all suggestions.
- The
Should not have
- I am not after gimmicks. While I want the logo to be fun, i want it to convey that we are serious about what we do and the consumer will learn something for taking the time to read the blog or listen to the podcast.