• US$150

• 100 designs

• 33 designers

---

Logo Design Brief

This brand represents our community of weight lifters that train to improve their quality of life, be it health or self confidence. Most importantly it promotes a drug free culture.

The brand is the Natty Gang, We use a hashtag which is #nattygang (natty is fitness slang for natural weight trainers that do not use performance enhancing drugs).

Its inclusive of both Males and Females, and although its not exclusive of any demographic our core members are between 18-35.

--

** Important we do not want any direct reference to Muscles, anything Herbal or Scientific

Primary logo must have complete brand name and an option for a short form where a larger logo is not possible.

We like the idea of something that continues our edge, think an old school weight plate or barbell that incorporates a twisted rose but simple enough for when its printed small. It needs to have edge but not be overly complex. Or flip the script entirely and bring us an edgy identifiable logo that stand out from the other fitness brands.

Think edgy tattoo that is strong but has a good strong aesthetic, caters to both men and women. Not too masculine and not too feminine, it needs to cut a balance, edge, edge, edge.

For the long form logo, the image should have natty gang in it and when abbreviated it should be just the image (we print small logos for T-Shirts think any of the designer labels like Polo with just the horse etc)

--

We have gained a good niche following in our Fitness Segment and we are looking to build our brand further. The first thing we need is a logo re-design.

Our community is made up of drug free athletes and our service range from;

* Clothing (Primary)
* Fitness Ebooks (Secondary)
* Equipment (Coming soon)
* Supplements (Coming soon)

We need to a logo that will work with a range of products (Apparel, Supplements, Literature and Signage) .

Our brand is Weight Training and spans bodybuilding, weight training, crossfit, MMA, olympic lifting etc etc

Target Market(s)

Health and Fitness

Industry/Entity Type

Fitness

Logo Text

Natty Gang

---

Logo styles of interest

---

Font styles to use

---

Colors

Designer to choose colors to be used in the design.

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Short Form
• Long Form
• Edge

Should not have

• Nothing herbal