• US$450

• 51 designs

• 12 designers

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Packaging Design Brief

We want to change our labels to a front and back label vertical rectangle shape 5 inches height by 3 inches wide instead of a one piece wrap around label (see attached) Our name and font type must remain and we like the consistency of our labels looking alike for each varietal and we like each wine to have a color that matches the bottle capsule
(anther consideration is the winery name color matches the capsule and the rest of the label is in sepia or muted tone) I like the estate on the front but maybe change to sepia or more muted as an idea(similar to the file i sent named estate )
On the back label The legal warning must remain as well as the alc.% and sulfites contained
We do not want the long worded descriptions

Target Market(s)

USA wine market 21+ years old modern but classic look Tuscan style

Industry/Entity Type

Vineyard

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• legal warning, font of our name, small logo in the corner, estate house picture, color in label to match differnt capsules example
• Merlot=orange
• Cabernet franc = green
• chardonnay=gold
• Cabernet sauvignon=black
• petit verdot= deep purple
• Riesling = silver

Nice to have

• muted colors and 1 pop of color to match capsule
• too look like an updated version of our current label(sent)

Should not have

• too much color or too modern or very different from our labels now

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Files

Download all files - 8.6 MB