Hartland Coffee Co logo and label project
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This customer received 254 logo designs from 124 designers. They chose this logo design from Paperfox Designs as the winning design.
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Logo Design Brief
I need a logo design for a midwestern coffee company that is marketed towards hardworking Americans. Farmers, Steel Workers, Tradesmen honest hardworking people. The design should communicate the rugged, hearty, resiliant and hardworking nature of midwestern people. When people look at my brand I want them to think of a simple good cup of coffee made by small town Americans in the Midwest.
Target Market(s)
Hardworking, Midwesterners that depend on simple good coffee to start their day.
Logo Text
I would like the logo to say Hartland Coffee Co. or Hartland Coffee
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Character Logo
Logo with illustration or character
Wordmark Logo
Word or name based logo (text only)
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- My logo must have at least the title Hartland in the logo. I would also like a recognizable pictorial in the logo that encompasses the essence brand.
Nice to have
- It would be nice to have a easily recognizable symbol or pictorial for my brand. Something that a customer can look at and instantly recognize my brand without any other information.
Should not have
- A corporate feel to the logo. The logo should not look like its meant for the front door of a law office.