• C$150

• 142 designs

• 41 designers

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Logo Design Brief

Company Name: Pathways to Wholeness

Owned and operated by Cho Naturopathic Professional Corporation

Description

Pathways to Wholeness is a professional corporation that seeks to provide naturopathic primary care and lifestyle medicine services to the people of Toronto. Using evidence-based natural and lifestyle therapeutic approaches, including clinical nutrition, exercise, sleep, stress management, alcohol moderation, tobacco cessation, botanical medicine, hydrotherapy and other non-drug approaches, Pathways to Wholeness focuses on the prevention and treatment of lifestyle-related chronic diseases.

Vision

The vision of Pathways to Wholeness is to be the leading provider of compassionate naturopathic and lifestyle medicine-based whole-person care and management of chronic diseases in Toronto. Our vision is for every patient and individual in our community we serve to experience optimal wholistic health based on the principles of lifestyle medicine.

Design Details:

1- How would you describe your services and/or products?

See previous email outlining our services. I would describe them with the words: professional, excellence, compassionate, selfless, wholistic, empowering people to choose health, educating


2- How are you different from other brands in your niche?

We combine both naturopathic and lifestyle medicine explicitly. Most others focus on one or the other. We also bring an Adventist approach, primarily believing that ultimate healer is God of the Bible.


3- What’s the age range of your target customer base. Helps in creating an overall feeling and impression of the logo.

Since our focus is on chronic disease, most patients would be middle to older adults.


4- Do you have a tag line? If so, would you like it stated along side your logo?

We do not want to include tagline in logo


5- Do you have any specific imagery in mind for your logo? (Must haves or Must not have's)

We want to avoid tree imagery since it would appear to simliar to Your Best Pathways to health (https://pathwaytohealth.org/).

Circular images instead of blocky. Simple.


6- Do you have any color preferences, or existing brand colors?

Soft purple

7- Do you have any colors that you do not wish to use?

Teal

8- What feeling or message do you want your logo to convey to those who view it?

Wholistic, trust, warmth, hopeful

9- How do you prefer your logo to be worded or written out?
Example: thedesigncubicle or the design cubicle

Normal

10- How would you like the typography to appear?
Example: script, bold, light, hand drawn, custom lettering

Standard, font similar to Avenir or Helvetica perhaps
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More Design Details:
We would like the image to be separate from the words Pathways to Wholeness so we can use the image separately in conjunction with other names etc (ex see attached or below as an example.)
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TagLine:
Partnering together on a journey to wholeness.
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Target Market(s)

All info is in discription

Industry/Entity Type

It Company

Logo Text

Pathways to Wholeness

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• All info is in description

Should not have

• try not to use a tree as the main logo.

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Files

Download all files - 2.4 MB