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Logo for company that creates neckties and scarves.
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This customer received 99 logo designs from 31 designers. They chose this logo design from Juli creation as the winning design.
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US$150
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99 designs
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31 designers
Logo Design Brief
We create & sell neckties and scarves (hopefully more items later). Each features unique patterns comprised of words, phrases, quotes. I have included images of some prototypes. I am also including, some local beer coaster graphics. These are not that relevant to my business - but I like the aesthetic - funky, fun, irreverent, cheeky...
Customers are hipsters and young professionals, mostly women. Shop at Whole Foods, listen to public radio... The logo will be used in social media, website, and printed on the back side of neckties. So will be used on screen and printing.
A fun part of our designs is that they look like designs, stripes, etc from a distance - but when closer you can read the words.
An earlier working name was ThinkerTies - changed to WORDEZINE. I have included photos to show the ThinkerTies logotype printed on the back of a tie. Each item is designed to look like a pattern from a distance and a message when viewed from closer.
Target Market(s)
Upscale young professionals. Should appeal to women, as I expect mostly women shop for scarves - and for ties for their husbands, fathers and men-friends.
Industry/Entity Type
Clothing
Logo Text
WORDEZINE
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Needs to work primarily for: printing on the back of the tie, and website and social media.
- Should use the two way the words are blended: Word & Dezine - the D shared between them.
Nice to have
- Nice if it used unique logotype that plays with the two words - WORD & DEZINE - both share the D.
- Nice if it looked fun, clever, the core of our business is Language & Apparel.
Should not have
- Should not look strong, dark, macho, masculine. Probably not red & black because that tends to be strong. Maybe greens, blues, back, white, gray...
