landing page for web app project manager for Contractors/ craftsmen

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This customer received 35 web designs from 10 designers. They chose this web design from Kamran007 as the winning design.
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create a great landing page that will attract customers to subscribe to our web app. Our web app is a project manager for trades (electricians,plumbers, cabinet makers, flooring installers and many more. It helps them organize their projects , tracking tasks, inventory and more. We want to communicate several important benefits and strategies.Our app is simple easy to use and has no unnecessary functions. It is designed for busy shops.
We want to point out that we see our app as a an inclusive tool that values and needs the feedback of our users so we can improve it continously.
similar apps are knowify.com ( too complicated too many functions)
I uploaded 3 pdf's with landing page layouts that someone inhouse started
but the texts and wordings are bad and the overall look is not convincing enough.
Target Market(s)
web app for Trades/ craftsman/contractor businesses
Coding
Coded - Design and coding required
Number of Pages Required
1 page
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- please use the uploaded pdfs instead of images I like the sketched figures. They describe who can use the app and how it can turn chaos into order.Must haves on the landing page (not in order):
- excellent wording
- immediate understanding what it is , who can use it and what are the main benefits ( cost savings in the office due too better project management)
- breakdown of the functions,
- community approach: we want to communicate with our users how to improve it and what functions to add
- Free 14 day trial then rent per months or pay for the year at a discount, different packages available depending on nr of users
- Reviews
- animated video (comes later)
- sreenshots of functions
- and whatever you think that is crucial
Nice to have
- use these animations showing tradesmen and project management:
- https://stock.adobe.com/ca/search?filters%5Bcontent_type%3Aphoto%5D=1&filters%5Bcontent_type%3Aillustration%5D=1&filters%5Bcontent_type%3Azip_vector%5D=1&filters%5Bcontent_type%3Avideo%5D=1&filters%5Bcontent_type%3Atemplate%5D=1&filters%5Bcontent_type%3A3d%5D=1&filters%5Binclude_stock_enterprise%5D=0&filters%5Bis_editorial%5D=0&safe_search=1&search_page=2&acp=&aco=handwerker&limit=100&native_visual_search=&similar_content_id=119590468&serie_id=91784538