• US$200

• 69 designs

• 37 designers

---

Logo Design Brief

Design a logo for a new Vietnamese food chain.
The company name is "Banh Mi Naa!".
Banh Mi (please check it out on Google and Google images) are a Vietnamese filled bread roll / baguette (like a bread roll filled with pate, meats and salads - colorful, tasty, spicy).
The shops are a little bit like an Asian equivalent of the American "SUBWAY" chain, so take-away food. The shops are to be based in Asia (e.g., Thailand, Hong Kong, Singapore). The product is not premium price (ie not expensive) but quality / value.
We would like to incorporate the brand "Banh Mi Naa!" into the logo but it is not absolutely essential.
The color palate should be fairly primary - black, white, red, green, (maybe some tone/shades - grey etc.). Some food colors like orange and yellow are ok, but please no pinks, purples, cyan, magenta etc. If you look at images on Google you will see the strong mix of colors in this product (especially reds and greens).
In case you are wondering, "Naa" is just an affirmative term - like the "Yo!" of "Yo! Sushi"

Here are some existing designs in the market:

www.google.com/search?client=safari&hl=en&biw=768&bih=928&tbm=isch&sa=1&ei=cdyXUu_GL8a5rgfbpYCwDw&q=banh+mi+logo&oq=banh+mi+lo&gs_l=img.1.0.0j0i24l9.115221.118934.0.121680.6.6.0.0.0.2.162.759.0j6.6.0....0...1c.1.32.img..2.4.537.SUdwMsZRqVA

Please note that when written in local font the Banh Mi has inflection marks which can be incorporated if you wish (see web references for this). Also we have some flexibility for Banh Mi or Banh mi

Target Market(s)

The market is Asia. Our customers will typically be 20-something or 30-something people who are happy to experiment with other cultures and cuisines. But the product is not up-market (as in expensive). We see ourselves as youthful, fun, modern and funky. However, quality in product is important. We are healthy, we are green!

Industry/Entity Type

It Company

Logo Text

Banh Mi Naa!

---

Logo styles of interest

---

Colors

Colors selected by the customer to be used in the logo design:

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Nice to have

• The color palate I have shown is only suggestive, you don't have to stick with this!
  As you will see I have selected colors from the product / food colors.

Should not have

• Stay away from country / regional based stereotypes or anything with political tones.