• US$190

• 23 designs

• 6 designers

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Character Design Brief

The project consists of developing 3 superhero characters. The characters will be used across multiple applications. The characters needed are a superhero moms that are both a superheroes and a working moms.

The insight: Moms are superheroes. They balance their work-life and their role as mom! That's is really hard to do, and these moms make it seem easy. They must have super powers!

Characters required:
1. Executive / Assistant / Lawyer / Desk office Job
2. Nurse / Doctor / Job
3. Teacher Job

Executional considerations:
The superhero's got this!. She is not struggling. She has a baby in one arm, and in the other, her phone, laptop, agenda etc. In her belt, she has all the tools to take her of both roles. The baby (gender neutral) sleeps peacefully or is proud of mom, enjoying the flight. She is in control.

Her pose is the one of someone ready for action… (fly, fight, save the day)


Style: Please create the characters in a style that is proper for a children's book. Not to comic-like, more a cute, baby friendly one. Definitively not like a Clip Art! or with perfect size and proportions. (Think children's book type of work).

Have the character with a simple shape/color background (emerging from a square, circle, diamond etc.)

Target Market(s)

Moms of newborns

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• 3 individual and distinct characters

Should not have

• Should not look like clip art.
• Should not have drawings of weapons