Clean and minimalist design for personal blog

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This customer received 106 logo designs from 43 designers. They chose this logo design from sajeda 2 as the winning design.
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So then we did THIS is a personal blog documenting our adventures in life.
Our family is on a quest to be brave, try new things, experiment, to embrace change and to live in the present. We have an honest and authentic voice.
We are looking for a clean and sophisticated type based logo, that places an emphasis on the word THIS.
The logo will be used on our website and social channels and should be able to be translated into a smaller and simpler icon version (perhaps play on the word THIS).
We prefer classic, minimalist, design and generally think the best logos are monochrome. This logo should be clean and timeless, invoke inspiration and modern style. It should be gender neutral.
It should not include pictures, illustrations, or symbols, but could contain some sort of small and playful creative element or font combination.
Target Market(s)
Men and women aged 30 - 45, with an interest in travel and self improvement
Logo Text
So then we did THIS
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Clean design. Ability to be translated the logo into a smaller and simpler icon version (perhaps play on the word THIS).
Nice to have
- Playful creative element or font combination
Should not have
- Illustrations