Mountain Bike Jersey and Shorts

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This customer received 33 t-shirt designs from 5 designers. They chose this t-shirt design from Kid Ink as the winning design.
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T-shirt Design Brief
Design a branded cycling jersey for a company focused on enhancing people's lives outside of the gym. This project should have a southwestern feel with cactus, ranch life, barbed wire, etc. The image of the sign is our store front sign. I think the round barbwire can play into some type of bike chain cog.
I added several templates below for reference. The printing company will be using these to expedite the printing service. Ideally the design can transfer over to a cool t-shirt as well as running and other clothing.
Use the template at http://a2.leadongcdn.com/attachment/7iiqKBiiRppSklolRrwS77gwbf3ziq/MTB_Short_.pdf
http://a0.leadongcdn.com/attachment/7miqKBiiRppSklnlRmwS77gwbf3ziq/MTB_Long_S.pdf
http://a0.leadongcdn.com/attachment/7qiqKBiiRppSklrmRqwS77gwbf3ziq/Tri_Shorts.pdf
http://a3.leadongcdn.com/attachment/7iipKBiiRppSklnqRpwS77gwbf3ziq/Short_T_Sh.pdf
view our website at www.theperformanceranch.com to get an idea of our company.
Target Market(s)
Mountain Bikers, cyclists and fitness enthusiasts
Industry/Entity Type
It Company
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- southwestern theme, ranch style, Performance Ranch Logo
Nice to have
- steer skulls, barbed wire, cool design