Pet Food and Supply Online Store needs a logo

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This customer received 160 logo designs from 36 designers. They chose this logo design from Alexander as the winning design.
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Logo Design Brief
We need to create a logo for a Pet Food and Supply Online Store.
We are a company based that distributes food, products, articles and accessories for pets, dogs and cats exclusively, through e-commerce.
We offer the opportunity to have subscriptions for the distribution of pet food.
The final design should communicate innovation, playfulness, honesty, trustworthy and security.
Updates
Added Thursday, December 05, 2013
Project Deadline Extended
Reason: We have increased the prize for the winner by 100 usd and extended the deadline 10 more days!
The reason for this is that we have realized that some of the designs that were submitted, the vectors have been copied from the internet! Please do not this, we cherish creativity.
Also, we want to increase the quality of the designs, remember that the logo is representation of a company; we would like to be perceived as an outstanding international pet company.
We definitely invite all designers to take a minute and feel free to submit more logos, we have reduced the number of suggestions and we are open to review new ideas as well.
thanks everyone for the effort, and hope to hear from you soon!
Added Thursday, December 12, 2013
We have changed the payment type to committed, thanks to the great designs received so far.
Added Wednesday, December 18, 2013
Target Market(s)
Adults based in Mexico aged from 20-45, that like online shopping, use technology and high-end income.
Industry/Entity Type
Pet
Logo Text
PetFactory.mx
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Character Logo
Logo with illustration or character


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- It should look like a fun pet company but elegant at the same time.
The word PetFactory.mx needs to be integrated in the overall logo and not look like 2 pieces put together with the figure/character/pictorial.
Nice to have
- Example of logo types that we find interesting:
http://stocklogos.com/logo/pet-supplies-e-commerce
http://stocklogos.com/logo/happy-pets-logo
http://stocklogos.com/logo/you-5
http://stocklogos.com/logo/beta-test
http://stocklogos.com/logo/chompler
http://stocklogos.com/logo/pets-n-supplies
Please do not copy them, these are just reference!
Should not have
- should not use old-style fonts.
other animals like turtles, fish or birds, since we focus mainly on dogs and cats.
avoid using gray-scale colors or use them discretely.