Refresh
Program Veritas - logo design for an in house project - airline.
Want to win a job like this?
This customer received 149 logo designs from 51 designers. They chose this logo design from DesignDUO as the winning design.
Join for free Find Design Jobs
- Guaranteed
-
A$250
-
149 designs
-
51 designers
Logo Design Brief
I am looking for a logo design to represent an in house program of work.
- The program is called ' Veritas ' - representing the concept of 'truth'.
- Our company is a national airline
- The project pertains specifically to the finance division but the target reach will be much broader, airline wide.
- We are undertaking an exercise to roll financial data from many different source technology systems, combining them into one new system - thereby creating one single ' source of truth ' application to house finance data - hence ' Veritas'.
- The logo will be used on all marketing collateral and communications pertaining to the project.
- We are open to concepts but want to steer away from just the standard, dry concept that finance represents.
- Finance people, and the consumers of this data are generally intelligent, analytical, driven by fact and would not be considered ' creatives '. Therefore we need something to excite them.
- our company flies internationally, domestically, is a house-hold brand and encapsulates the spirit of the country.
-
Updates
Hi everyone. Thank you for submitting all your designs. They all convey a concept of trust, and I think they definitely say ' finance ' . That's perhaps a part of the problem - a little too safe and secure. Could we see something a bit more abstract, more colourful, a bit more interesting - more an actual logo made up of a shape or concepts tied together rather than a logo made up of "PV' . Also - I apologise but we will need to change the P for ' project ' to P for program. So ' Program Veritas'.
Can you have another go please?
Many thanks to you all for your efforts thus far.
Added Wednesday, January 31, 2018
Target Market(s)
A positive finance division within a big airline that has a great culture.
Industry/Entity Type
Airline
Logo Text
Program Veritas
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Character Logo
Logo with illustration or character
Font styles to use
Other font styles liked:
- Please use Ciutadella regular from the zip file attached.
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Positivity and an upbeat feel about it. Even though it's finance - we want to excite the division that's going to benefit from this.
- We anticipate a tag line being chosen and added to the final design so it will need to be able to support an addition at the end ( we're still tag line defining - but something simple ). Also - please ensure 'Veritas ' is designed in sentence case not caps.
Nice to have
- We are a warm, optimistic and personable brand . Our staff are loyal and aviation is dynamic We would like to see a logo which reflects simplicity and positivity. Less is more. It is not necessary to create a logo the name of the program. All the submissions thus far have adopted that concept but I would like to also see other styles.
Should not have
- We're trying to move from complicated to simple so would appreciate a logo which conveys exactly that!