The Lost Ways Website Redesign
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This customer received 11 graphic designs from 4 designers. They chose this graphic design from Dabashes Adhikery as the winning design.
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Graphic Design Brief
Hello, my name is Manuel and I work for SavaBros. We specialize in direct response for niche markets, specifically American conservatives. We sell information for the self-reliant individual. We come here looking for a design overhaul for our website: http://www.lostways.org/. This is a Google Adwords-compliant site with traffic coming from all devices. We are looking for a design that respects the same layout, albeit with minor changes if deemed fit. We want a design that holds true to our market and doesn't deviate too much from our previous design. We require a background above the fold and one below the fold, whilst the first should draw attention, the latter should be easy on the eyes. Also, the buy buttons should include our product, as well as price and shipping details. The final design should convey a feeling of self-reliance and independence.
Target Market(s)
Conservatives, survival, preparedness, self-sufficient, homesteading, seniors 65+
Industry/Entity Type
Direct Marketing
Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Elements of nostalgia, elements to state the old ways, conservative & survival niche, must have the given copy, the given cover, and should contain when designing the graphics as required: the footer, the VSL above the fold, the copy below the fold, the buy-buttons with price on them (and stamps: physical, physical+digital & digital)