• A$150

• 371 designs

• 111 designers

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Logo Design Brief

I have a current logo which I am looking to redesign completely as it is very similar to another company's logo.

My business name is ROQUE Fitness which is the first letters of my last names (Rossi-Querin) put together. My business name and logo are very similar to another major company ROGUE Fitness, and I keep having people ask if it's the same company (see their logo below).

My business is 1 on 1 personal training and bootcamps, I also run a Mums and Bubs outdoor training group so I'd ideally like a design that could have changed to pink for them specifically. For the main design, I'd prefer red or blue as the main colours.

I'd prefer to start fresh though with some fresh ideas on how to make the RF a bit more exciting. Happy to even just focus on the R. I want a completely different typeface, with a clear distinction from the other brand... I like the idea of including a lightning bolt into it somehow, but it's not essential (see pics below). The word "ROQUE" must be in capitals, however "Fitness" can be either small or caps.

The logo will be printed on shirts and tanks for clients to wear at training, can incorporate the logo with the word CREW if needed. Will be also used for all of my social media and business cards, so the design needs to stand out!

Target Market(s)

-Males and Females
- New mums (will have the same logo but edited in pink)

Industry/Entity Type

Fitness

Logo Text

ROQUE Fitness

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Marker, brush, graffiti, bold

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Bold Design! I want it to stand out among the masses of other personal training and fitness brands, and has to look good printed large on shirts and tanks. Must be completely different to the competitors logo below.
• Must be something energetic, fun, masculine but still appealing to the female market, and not a generic boring logo.

Nice to have

• Maybe a lightning bolt?

Should not have

• Do not use the "Good Times" font or anything similar!
• Any Resemblance to Rogue Fitness.
• No plain, boring fonts!

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Files

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