Appalachia :: Logo design for experience brand
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This customer received 151 logo designs from 67 designers. They chose this logo design from Maurissahunter as the winning design.
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Logo Design Brief
Please create a symbol with word mark logo to represent a new athleisure apparel company. The symbol should be a stylized version of the graphic attached.
Please feel free to experiment with color, font, and capitalization.
Please see attached word cloud for additional insights on thought and feeling.
Colors in the image have no meaning.
THANK YOU!
Target Market(s)
Affluent, driven, and fitness conscience 25 - 45 year old men and women who are trying to conquer the world, maintain a balance in life, and make the world a better place. She and he have worked hard to get where they are, are focused on the community, and environment, and empathy; and are likely faced with the challenge of trying to add a relationship or family to the equation.
Industry/Entity Type
Fitness
Logo Text
Appalachia
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The ability to stand alone, such as Under Armour's "UA" logo; the "swoosh" of Nike, or the stylized "A" of Lulu. Not interested in a logo that is fully word mark dependent such as Columbia, NorthFace, or Patagonia.
Nice to have
- + Color! All suggestions are welcome.
- + Clean and simple asthetic
Should not have
- + Complex lines that will not look good formed or embroidered